Bond.com

has been put up for auction today, for a reserve price of $1million.

With the hype surrounding the latest Bond movie and yesterday’s opening of the Ian Fleming exhibition at the Imperial War Museum, the web address is likely to be snapped up for a record price.

The auction, which is being run by domain name marketplace Sedo, kicks off today and wraps-up next Thursday.

Nora Nanayakkara, director of business development and sales at Sedo, commented:

“The UK housing market may be in crisis, but domain names are proving to be lucrative online real estate. In fact, buyers with little or no technical knowledge have already recognised the most in-demand web addresses – and are reaping serious profits………